In August 2022, the two friends — Din and Deen — embarked on a simple mission: "To find the perfect pair of jeans". A trip to their local store soon ignited a passionate, global quest.

"We visited countless retailers across different countries, and even went to factories and mills to understand the secrets of a great pair of jeans", says Din.

"There are three essential aspects", Deen explains. "The Fabric - the denin itself; the craftsmanship in cutting and sewing; and the quality of the accessories."

"We couldn't find it all in one pair!" Din adds. "So we decided to create it ourselves".

Their worldwide journey culminated in the founding of DIN & DEEN, a specialty jeans house established in Valencia - Spain, with a singular purpose: to revive the traditional artistry of jean-making.

From the Japanese Looms weaving the purest selvedge to the Spanish Ateliers where every seam is perfected by artisans' hands, DIN & DEEN represents the union of tradition and modern art.